TVSN grows

TVSNTVSN appears to have dodged the retail slump that has affected high street stores, hard-selling its way to year-on-year revenue growth of more than 15 per cent.

Marketing manager Robyn Ball has told The Australian TVSN first had to overcome negative perceptions about buying direct, but once people began to watch the channel, its success had been driven largely by word of mouth.

Ms Ball said once buyers had been recruited to TVSN through a first-time purchase, 92 per cent returned to make more purchases.

“People find the channel primarily through channel surfing,” she said.

“But we also have a lot of word of mouth.”


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