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MCn to sell ads on BSKYB’s websites

BSKYBMulti Channel Network has signed a deal to sell advertising on British pay-TV company BSkyB’s network of 150 international websites.

The sites include Sky.com, Football 365, Cricket 365, Liverpoolfc.tv and Arsenal.com.

MCN chief executive Anthony Fitzgerald has told Media the deal, which would see MCN serve advertising to Australian users of those sites, would boost MCN’s online network to almost 200 sites, and increase its overall traffic by 30 to 40 per cent.

“This takes MCN’s total reach from four million unique browsers to five million.”

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One Response to “MCn to sell ads on BSKYB’s websites”

  1. So are they doing the whole world or just Australian visitors? Barely a news story if it is just Australian visitors.

    While in the US, looking at news.com.au and any of News Corp’s other Australian websites, I was fed US ads (mainly for a cruise ship company and Hilton).

    IMDb gives me Australian ads while I am here.

    Certainly nothing unusual. Barely newsworthy.


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