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TV viewers terrified by new Swedish ad

A commercial for Apoliva, an assortment of personal care products for Apotoket, featuring Swedish supermodel Adina Fohlin has made a major splash, although not quite the one that the Swedish pharmacy chain was hoping for. Rather than running out to purchase Apoliva products, viewers are running scared.

The 30-second ad spot, set to the haunting tones of a Swedish folk song, depicts a close-up of a rather sullen and emaciated Fohlin standing in the snow, rain and sun. The clip ends with the tagline, “Apoliva – for Swedish conditions”.

Almost 100,000 Swedes, many of whom viewed the clip on YouTube, have joined a Facegroup group called “I am scared of the girl in the Apoliva commercial” (“Jag är rädd för tjejen i Apolivareklamen”) in reaction to the film. Several other related groups, both in favour of and against the ad, have popped up on the social media site as well.

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