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Triple M regains AFL rights

3MMM Melbourne has renewed their AFL broadcasting rights for 2 more years.

Melbourne Austereo General Manager Ben Amarfio says he is thrilled with the extension of the broadcast deal:

“We have secured an extension of the right to call AFL matches over the next few seasons into Melbourne, Adelaide, Sydney and Brisbane. With the introduction of our digital channels, we will also be broadcasting AFL matches in digital format with all the functional benefits associated with digital broadcasting.

“Triple M has a long history of broadcasting the most entertaining call of footy, as is evidenced by our consistent domination of the under 55 audience across Friday nights, Saturday afternoons, Saturday nights and Sundays. In seasons 2010 and 2011 we are excited that, as a Tier One radio broadcaster, we will continue to have the pick of the best matches each week but this time on significantly more exclusive terms. Plus we have the added bonus of selecting an extra game by being able to cover the Sunday twilight matches when there’s a blockbuster on.”

AFL Chief Executive Andrew Demetriou welcomed Triple M’s new two-year agreement:

“The AFL is privileged to have outstanding radio support in the coverage of our game for our fans across the country. We are delighted that Triple M has again made the commitment to call AFL matches, extending further a tremendous partnership for us that began in 1997. Triple M has always sought to combine a serious footy call while entertaining us with the humour of the game and Triple M is always seeking to bring the game to new fans and new audiences… we look forward to continuing to hear Brian, James, Garry, Jason, Danny and the team calling all the action of our games.”

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